![Nature Valley logo](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_400,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Flogos%2Fbrands%2Fnature-valley-logo-sept-21.png%3Fw%3D568%26rev%3D93625fd67e1f4c23a7644a1201bf6556 400w)
![Five Nature Valley bars randomly arranged on a cutting board with bowls of blueberries and craisins](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1500,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fnature-valley-jan-22-v4.png%3Fw%3D720%26rev%3D73976660281f4ac2af1abfd40b5e9193 1500w)
We’re believers that more greentime over screentime is good for us — brain food you might say. And with the resurgence of people seeking more time in the great outdoors, we’re helping people learn that sometimes it’s as easy as grabbing a bar and hitting the trail.![Nature Valley bars with vanilla layer stacked](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
![Nature Valley protein bar partially in wrapper](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Our snacks are crafted to fuel your day with real good ingredients
![Nature Valley bars with vanilla layer stacked](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Fnature-valley-vanilla-stacked-quick-facts.png%3Fw%3D1080%26rev%3Dbe9c2734ae6a4fee847673f4aa55cba1)
Wholesome goodness
We pack in ingredients to power any adventure, like whole grain oats, peanuts, almonds, and nut butters.
![Nature Valley protein bar partially in wrapper](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Fnature-valley-granola-bar-quick-facts-feb-22.png%3Fw%3D1080%26rev%3Dafb21e3c60714a4a9092523310cfdcfb)
Real flavor
Experience snacks that you can feel good about.
![Nature Valley granola on yogurt](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Fnature-valley-granola-quick-facts-feb-22.png%3Fw%3D1080%26rev%3D99efd10095a7418d8e2bb80be72a4c39)
Energy you can depend on
No artificial flavors. No artificial colors. No high fructose corn syrup. 0 grams trans-fat. No asterisks.
Forging new paths since 1973
After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world’s first granola bar was created.
Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people to connect with nature.
![Nature valley crunchy snacks on a green background](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Fnature_valley_r1_alt3.jpg%3Fw%3D4800%26rev%3Da7d9cdfe1c1c4621a5f07f7edc6f4923)
Our love for the earth, in action
Celebrating 10k miles of restored trails
We restored access to 10,000 miles of national park trails and we’re on the path to restore access to 10,000 more.
Fully recyclable packing by 2025
We’ve taken the first step by making our Crunchy bar wrappers store drop-off recyclable, with the goal of making all of our packaging fully recyclable by 2025.