Five Nature Valley bars randomly arranged on a cutting board with bowls of blueberries and craisins

Nature Valley

Inspiring people to connect with nature with on-the-go snacks since 1973.

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The Original Granola Bar

As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.


Crunchy, chewy, salty, sweet — take your pick.

Forging new paths since 1973

After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world’s first granola bar was created.

Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people to connect with nature.

Our love for the earth, in action
  • Celebrating 10k miles of restored trails

    We restored access to 10,000 miles of national park trails and we’re on the path to restore access to 10,000 more.

  • Fully recyclable packing by 2025

    We’ve taken the first step by making our Crunchy bar wrappers store drop-off recyclable, with the goal of making all of our packaging fully recyclable by 2025.

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