Bugles and Hidden Valley Ranch: A match made in snack heaven

General Mills is shaking up salty snacking with an iconic brand partnership. 
Hidden Valley Ranch Bugles next to a bottle of Ranch dressing

Ranch fans are second to none, which is why America’s favorite cone-shaped snack is teaming up with America's favorite seasoning, bringing fans who love to put ranch on everything the ultimate crunchy, zesty combo. 

“We’re always looking for new flavors to excite our fans and make the Bugles they know and love even better,” said Stephanie Lensing, Brand Experience Manager at General Mills. “Hidden Valley Ranch is the perfect partner to enhance the crunch of Bugles with the tangy ranch goodness only they can deliver.”

The big, bright flavors of Hidden Valley Ranch zesty herbs coupled with the unique shape of Bugles make Hidden Valley Ranch Flavored Bugles a snack unlike any other!

“Hidden Valley Ranch fans are always looking for new ways to enjoy the ranch flavor they love,” said Rachel Garrison, Associate Director at Hidden Valley Ranch. “What better way to offer something exciting than teaming up with the iconic Bugles brand for a delicious snack that’s also fun to eat!”

Bugles has a long history at General Mills that helps affirm its iconic status. First introduced in 1964, Bugles was one of three brands that marked General Mills’ entry into the snack foods market. 


Bugles has always sought to meet consumer demand with bold, delicious flavors and the introduction of Hidden Valley Ranch Flavored Bugles is no exception. With flavors such as nacho cheese, caramel, chocolate peanut butter and chili cheese, Bugles can be found across the globe in varieties tailored to meet consumers’ snacking needs.

Hidden Valley Ranch Flavored Bugles will be rolling out to convenience and grocery stores nationally this fall to enhance snack time for game day and beyond.